Waste has never been higher in the public mind. Blue Planet II has catalysed demands for action. Not a week goes by without a new fuss over coffee cups, or plastic straws or water bottles. The issue has such a high public profile that the Prime Minister has felt the need to make waste the focal point of a major speech – the first set piece PM speech on the environment since 2000. As a community this gives us the opportunity, and the responsibility, to capitalise on that public interest.