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Award winning campaign is definitely not rubbish

Oct 29, 2009
A partnership drive to lower London's carbon footprint by reducing waste was awarded 'best regional project/initiative' at Wednesday night's LARAC1 Awards in Liverpool.

Watch Your Waste Week ran across the seven north London boroughs of Barnet, Camden, Enfield, Hackney, Haringey, Islington and Waltham Forest for the first time in October 2008.

The week long initiative, organised by the North London Waste Authority in partnership with its constituent boroughs, aimed to highlight the growing amount of rubbish thrown away in the region and promote practical ways it could be reduced. It included a series of events, roadshows and workshops in each borough with a dedicated website set up full of bin-slimming information and resources.

Over 1,000 residents, schools and businesses cut their waste by up to 50 per cent, with 87 per cent of people making lifestyle changes as a result of taking part in activities throughout the week.

The Authority was shortlisted alongside Gosport to Portsmouth Ferries and the Buckingham Waste Education Programme for the award.

Cllr Clyde Loakes, Chair of the North London Waste Authority, said: "It's a great achievement to receive this award. We have been working with our boroughs since 1986 and are delighted that the strong partnership we have developed has been recognised.

"Preventing waste is a key priority in north London and we are glad that so many people got involved in last year's campaign, we hope this year's Watch Your Waste Week will be even better."

Joy Blizzard, chair of LARAC and one of the judges, said: "It has been a tumultuous year for local government recycling but these awards are a time when we can celebrate the great work being done by local authorities and LARAC members as individuals, teams and partnerships across the UK."

Building on the success of last year Watch Your Waste Week is back, running from 17 - 25 October and will feature a range of activities taking place across north London. These include Give and Take days, a Watch Your Waste Challenge, compost give aways and advisory workshops, a 'ditch 'n' switch' fashion swapping party, nappuccinos, food waste advice and waste free lunch workshops in schools.

More information on this year's Watch Your Waste Week, including a full list of events and activities, is available at

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Notes to Editors

For more information please contact Rosie Elliott, media and marketing officer for the NLWA on 020 8489 1482 or

LARAC is the Local Authority Recycling Advisory Committee. This LARAC Award for 'best regional project/ initiative' recognises work by local authorities who have joined together to promote a particular project or initiative across boundaries. Projects could range from the development of waste infrastructure to regional conferences or other initiatives.

Watch Your Waste Week forms part of the North London Waste Authority's waste prevention strategy (2008 - 2010) which aims to divert 80,000 tonnes of waste from landfill by 2010. The strategy is available at

Currently 1 million tonnes of waste is produced in north London every year and this figure is growing. By 2020 it is estimated that nearly 1.4 million tonnes of rubbish per year will be produced.

Watch Your Waste Week was a finalist in the 'best waste minimisation or prevention project' at the LARAC Awards and has also been chosen as a finalist in the waste minimisation category at the National Recycling Awards.

The North London Waste Authority (NLWA) was established in 1986 and is the waste disposal authority for Barnet, Camden, Enfield, Hackney, Haringey, Islington and Waltham Forest. This means its primary function is to arrange the transport and disposal of waste collected by these boroughs.  It is the second largest waste disposal authority in the country.