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Eco models launch London's first ever Watch Your Waste Week

Oct 03, 2008
A brand new initiative designed to reduce London’s carbon footprint by diverting thousands of tonnes of rubbish away from landfill sites was launched in north London last night (2nd October).

Watch Your Waste Week, taking place from the 4th – 12th October,  is the first week of its kind to be run in London and one of very few to be run across the UK.
The aim of the initiative is to highlight the growing amount of rubbish being thrown away in the region and promote practical ways in which it can be reduced.

The launch of Watch Your Waste Week took place at Camden’s Roundhouse and volunteers of all ages took to the catwalk to model a unique collection of outfits, made from second hand clothes and reused materials.

Organisations from across the UK came together for the launch, including The Resource Forum1, Oxfam2, LM Barry3 and TRAID4 to offer waste prevention advice and information to those attending.

The launch also featured:

  • live music from Weapons of Sound, whose instruments are made from recycled materials;
  • an introduction to Watch Your Waste Week from NLWA Chair Cllr Clyde Loakes;
  • a wide range of interactive stalls, including a tap water versus bottled water tasting test and a  chance for people to customise their reusable bags; and
  • information stands, covering everything from sustainable fashion through to reducing food waste, to highlight what can be done to cut down rubbish.

Currently one million tonnes of waste is produced in north London every year and this figure is growing. By 2020 it is estimated that nearly 1.4 million tonnes of rubbish per year will be produced.

Cllr Clyde Loakes, Chair of the North London Waste Authority, said:

“This type of growth is not sustainable. More waste means more vehicles on the road, more waste facilities and higher costs associated with collecting, treating and disposing of it.

“Whilst recycling is great, preventing the amount of waste we produce in the first place is even better. This week is a great opportunity to get the message out there that there are simple things we can all do to reduce the rubbish we create.

“We hope to see as many people as possible getting involved in the week, championing waste prevention in north London and helping us keep as much waste as possible out of landfill.”

Watch Your Waste Week has been organised by the North London Waste Authority, in partnership with the seven London boroughs of Barnet, Camden, Enfield, Hackney, Haringey, Islington and Waltham Forest. It forms part of a north London strategy which aims to divert 80,000 tonnes of waste away from landfill over the next two years.

A week long programme of events and activities will now be taking place across north London including, give and take days, nappy natters, compost workshops, reusable bag give aways, school activities and a fashion swapping party.

The Watch Your Waste challenge will also be running throughout the week and over 200 residents, schools, and businesses have agreed to take part in the challenge to reduce the amount of rubbish they produce.

Challengers will have one week to ‘watch their waste’ by reducing, reusing, recycling and composting as much as possible, the results from the challenge will be announced next month.

- Ends -

Notes to editors

Activities taking place during the week are:

Reusable bag give-away, 06 October, 1pm onwards Outside Tesco on Ballards Lane, Finchley, London, N3 1XP.
Pledge Scheme, October
Make a pledge to reduce your waste. For more information go to

Plastic bag amnesty, 04 - 12 October
Taking place at all libraries and the Regis Road Recycling and Reuse Centre, Regis Road, opposite Kentish Town Tube Station.

Give and Take Day, 11 October, 11am - 3pm Hungerford Primary School, Hungerford Road off York Way N7 9LF

FREE Home composting workshops, 11 October Camley Street Natural Park

Nappy Natter, 14 October, 1 - 3pm
Kentish Town City Farm, Cressfield Close, off Grafton Road, Gospel Oak.

Give and take day, 04 October, 11am – 3pm Trinity-at-Bowes Methodist Church, Palmerston Road, N22 8RA (on corner with North Circular (Bowes Road), entrance is in Palmerston Road).

Reusable bag give aways
Morrisons supermarket, Monday 6th October, 11am-3pm, and Enfield Market, Church Street, Enfield, EN2 6AA, 9am-3.30pm.

Compost bin offer - another £5 off!
Prices now from £12 while stocks last! To order ring 0845 077 0757 or visit
Nappy Natter, 3 October, 10.30-12.00
St Mary’s Church Hall, Defoe Road (off Church Street).

Doctor Compost, 12 October, 11.00-15.00
Clissold Park, by the coffee house, N16.

Shop Smart, 6 October, 11.00-15.00
10 corner shops around Hackney will be handing out cotton bags instead of plastic bags. Limited availability. Look out for the shop list in the Hackney Today in early October.

Furniture Reuse launch, October
Launch of the new Hackney furniture reuse scheme in partnership with Homestore..

‘Say No to Junk Mail’ pack give away, 4-10 October Contact Ander Zabala on 020 8356 3806 or or visit the reception in Neighbourhood & Regeneration, 263 Mare Street, E8 3HT to obtain your free pack

Give or Take
4th October 10:00am-3pm
Chestnuts Community Centre 280 St. Ann's Road, Tottenham, N15 5BN

Composting Workshop
6th or 7th October

Reusable Bag Giveaway
8th October
Wood Green High Street

School events
A number of school events will take place in Haringey during Watch Your Waste Week. To find out more contact Katie Rigg on 020 8984 3261.

Nappuccino Coffee Morning, Tuesday 7th October, 10:30-12:30 Green Living Centre
Zero waste drop in, Wednesday 8th October 2008, 10:00-13:00 Green Living Centre
Ditch ‘n’ Switch- Fashion Swapping Party, Wed 8th October 2008, 18:00-21:00 Green Living Centre
Love Food Hate Waste, Friday 10th October 2008, 11:00-14:00 Green Living Centre

Give and Take day, Saturday 11th October 2008, 11:00-15:00 Hungerford Primary School, Hungerford Road, London N7 9LF

Compost workshop, Saturday 11th October 2008 Freightliners Farm, Sherringham Road, N7 8PF
Waltham Forest
Reuseable bag give away

Give and take days
All between 11am and 3pm
06 October - Sainsburys, Chingford
07 October - ASDA, Leyton
08 October - Morrisons, Chingford north

1) The Resource Forum wascreated earlier this year, as a development of the North London Recycling Forum, which for the last five years has highlighted issues and action in reuse and recycling across the seven north London boroughs of Barnet, Camden, Enfield, Hackney, Haringey, Islington and Waltham Forest.

2) Oxfam is a leading charity committed to fighting poverty and have shops across the UK.

3) LM Barry concentrates on collecting and sorting clothes for reuse. They have just launched their first fashion collection called Leave Me Be which uses discarded textiles collected from around London.

4) TRAID (Textile Recycling for Aid and International Development) is the UK’s leading fashion recycling charity committed to reducing waste and fighting global poverty through the reuse and recycling of textiles.

The North London Waste Authority (NLWA) was established in 1986 and is the waste disposal authority for Barnet, Camden, Enfield, Hackney, Haringey, Islington and Waltham Forest. This means its primary function is to arrange the transport and disposal of waste collected by these boroughs.  It is the second largest waste disposal authority in the country